History |
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The development of the Roadie by Ruff Rider was first conceived by Carl
Goldberg while he was traveling down a windy mountain road and a car
driving up the mountain was traveling on the wrong side of the road.
When Carl slammed on his brakes to avoid a collision, his 100 pound
chocolate lab was ejected from the seat and thrown into the windshield.
The windshield shattered, but fortunately the dog was not injured.
After this frightening incident, a new windshield, and a trip to the
veterinarian, Goldberg realized the threat that an unrestrained dog
presents in a moving vehicle, and he decided to do something about it.
Not only was his dog's life in danger, but the thought that his
daughter could have been severely injured by the dog was too much to
bare.
He went to his local pet store to see what was available, but found only inferior products that were too flimsy and did not fit properly. With an inspiration to make vehicles a safer place for dogs and the people riding with them, Goldberg consulted a veterinary orthopedic surgeon and design engineer, and produced a canine vehicle restraint harness that does not choke. Later, the design received a patent containing 18 claims. Ruff Rider first opened its doors as Pet Safe Products Inc in 1996. In January 1999 Goldberg renamed the company Ruff Rider Products L.L.C. because the catchy name "Ruff Rider" was much more cohesive in the minds of consumers. Later that year, Ruff Rider's Roadie was awarded "Top Choice" and "Product of the Year" by Your Dog Magazine of Tufts University School of Veterinary Medicine. The Roadie design was tested for strength, at Commercial Testing Labs in Denver in 1996. Ultimate loads were found to be 6675 and 7025 pounds force. The Roadie's tensile strength exceeds Society of American Engineers tensile strength standards for human seatbelts of 5,000 pounds. Goldberg broadened the versatility of the design by creating five more models. The new models include Roadie LX with Sheep Skin padding, the Roadie Assist harnesses for service dogs and the Roadie Hiker harnesses for outdoor use. Roadie harnesses fit dogs from 6 pounds to 200 pounds. Ruff Rider Products, Inc. 720-249-2986 |
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