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The development of the Roadie by Ruff Rider was first conceived by Carl Goldberg while he was traveling down a windy mountain road and a car driving up the mountain was traveling on the wrong side of the road. When Carl slammed on his brakes to avoid a collision, his 125 pound chocolate lab was ejected from the back seat and thrown threw the windshield landing on the hood of the car. After this frightening incident, a new windshield, and a trip to the veterinarian, Goldberg realized the threat that an unrestrained dog presents in a moving vehicle, and he decided to do something about it. Not only was his dog's life in danger, but the thought that his daughter could have been severely injured by the dog was too much to bare.
He went to his local pet store to see what was available, but found only inferior products that were too flimsy and did not fit properly. With an inspiration to make vehicles a safer place for dogs and the people riding with them, Goldberg consulted a veterinary orthopedic surgeon. The Roadie is orthopedically sound and ergonomically correct. The design received an 18 claim Broad Based Patient in 1996. Later Goldberg was awarded 2 Additional Patients.
Ruff Rider first opened its doors in 1999. Later that year, Ruff Rider's Roadie was awarded "Top Choice" and "Product of the Year" by Your Dog Magazine of Tufts University School of Veterinary Medicine.
Independently tested at Commercial Test Labs in Denver the wide webbing used for the MED, LG and XLG models has a breaking strength in excess of 6,000 pounds (S.A.E. standards for human seat belt webbing is 5,000 pounds). And the new design was crash tested at AZT Automotive, GmbH (Allianz) in Munich, Germany using their unique crash test dummy dog. Roadie safety harness fit dogs from 6 to 150 pounds.
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